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Looking through your Old Blog Posts for Potential SEO Wins


Hi guys, and welcome to another edition of, Zupo SEO Talk & Tea. 

Today's conversation, look through your old blog posts for potential SEO wins. The reason why I want to talk about this is; SEO is difficult, there's a lot of resources that are needed. And sometimes, it can be a great value add, just to go through your old blog posts, to identify SEO wins, there. But before we begin, I want to introduce the tea we have today. Today we have an Imperial Green tea from, Mei Leaf. This is a tea that I drink. I don't drink green tea as much as I used to, but I do drink every time it's really hot; which is, example today. Or, I just want something a little bit more mellow. Green tea isn't, to me, as strong anymore. It's more like, I like to, settle down or mellow down with some tea, then I may have some green tea. But, let's go ahead and get brewing and get chatting.

So, why do I talk about looking through old blog posts for SEO wins? So, when it comes to SEO, like I said, in the intro of the video, it takes a lot of resources. You have to go out there, you have to link build, you have to outreach, you have to provide value to the community, you have to add more content to your website. It can be really resource intensive to start ranking. Now, what we have found with our clients is that sometimes, old blog posts are a great treasure troves of possible opportunities. We have worked with clients where they've written blog posts, where it was just like a random whatever, another blog post, and all of a sudden it's starting to rank really well. And, if you're not monitoring old blog posts, you may be unaware.

So, what we have found is if we go through old blog posts, and then monitor for what those blog posts might be ranking for, potential keywords. And, when we say ranking for, they don't even need to be on the first page. You'd be surprised, sometimes blog posts will rank on the second or third page for different keywords. And, that might be a signal for you; hey, we just randomly wrote this blog post. And now, all of a sudden we are now on the second or third page. And so, that might be an indicator to you that, hey, maybe if we double down then we can start ranking on the first page. So, where I'm going with this, it's always good to audit your old blog posts, and see what they're ranking for. And, you can use a combination of Ahrefs, a SEMrush, or Search Console.

You can even use Search Console to some extent, to find what keywords certain blog posts are ranking for, and performing for. And, then therefore you can find what keywords might be a possible opportunity. When we're doing SEOs, always thinking about growth, what new keywords can we go for, what new keyword opportunities are there; so, what we like to do is go through a blog posts. And, the best thing to do is to not start from scratch. If you can find opportunities that you're already on like the first five pages, and those are great ones to go to for next, because your site has already started to rank for those keywords. So, in that case, I'd always recommend go through your old blog posts, use Search Console, use Ahrefs, SEMrush; find the blog post, and then look for keywords.

Then look for the keywords there're already ranking for, and then double down on that research. Are those keywords that you ranking for relevant to you? Is the intent match? Is that keyword group competitive? Can I go for the keyword group as a whole? It's always a good starter. Now I would say, I want to warrant, just because a blog post ranks for a keyword, doesn't mean that keyword automatically should be going for it. There's many reasons why not. One, too competitive. Two, not relevant. Third, just not enough volume, and so on, and so forth. But I say, you look at your old blog posts for great inspiration on keyword research, if you're starting a new keyword research campaign; or you're looking for new opportunities for your website. Old blog posts, they're there for a reason. You wrote the content, you might as well double down on them, if you find the right opportunities.

So, I want to keep this video short. There's not much to really go more into detail about, I think it's pretty obvious. Go through your old blog posts, look at what opportunities that are there. And, you'll find that you might find some great opportunities. I'm going to go ahead and pour out my tea guys. If you guys found the video valuable, please like and subscribe. I'll see you guys again soon.

Thanks everybody.

Jason Khoo

Jason is founder and CEO of Zupo, which is an Orange County based SEO consulting agency helping construct powerful long term SEO strategies for our clients. Jason also enjoys multiple cups of tea a day, hiding away on weekends catching up on reading and rewatching The Simpsons for the 20th time.