Roadmap for Winning at Orange County SEO

There are many businesses and websites who want to rank their site for the entirety of Orange County. This isn’t hard to believe as Orange County is built up of over 37 cities and with many businesses and consumers. 

However, when it comes to ranking in Orange County, there are a multitude of factors that you’ll have to take into consideration, in order to strategize properly and win. 

In today’s post, we will be going over all the factors and variables you need to consider when developing your own Orange County SEO strategy.

Local SEO in Orange County

First things first, if you are trying to rank in Orange County, then you are competing in a Local SEO game. Therefore, you’ll need to ensure that you have all of your Local SEO tactics and campaigns ready and in place. 

This means that you will need to ensure that:

Geographic Modifiers in your Copy - Make sure that your title tags, meta descriptions and on page content all have the appropriate geographic modifiers, which in this case in “Orange County” or “OC”.  Ensure that this just isn’t on your home page, but across the whole website where relevant. 

Citations and Local Listings Updated and Consistent - A staple of Local SEO, citations and local listings ensure the accuracy of your business information, which helps Google and search engines ensure that you are a real business and that your information is accurate. Ensure that your info across the web is correct and that you have your address actually in Orange County. 

Ensuring business information is correct and easily found on the website - An often overlooked part of Local SEO, your business information has to be easily found on your website. This means your name, address, phone and contact information need to be displayed. An error or hiding your information can cause issues with your local SEO rankings. 

When it comes to Orange County SEO, you’ll need to ensure that you set up your campaigns with local SEO goals in mind. Your competition and actions will be honed down to other business in the county trying to rank.

This is an important mindset to discuss. Many businesses when engaging in SEO will forget that they are competing in Local SEO and will start thinking too broadly and think about other SEO goals, which can deviate and take away from the focus of your local SEO efforts.

Identify the Competition & Their Strengths

Before we can create a winning SEO strategy that will get you ranking at the top of your industry we must first understand your competition. You may think you know who your competitors are but your competition may not always be what it seems. Research will show us exactly which of your competitors are ranking within Orange County and which should be your main targets or threats. 

In our experience, we have found that although there are often a number of businesses trying to rank within a local area; in reality, there is only a handful (between 3 -5) of competitors that are actively trying to improve their rank. These are the only legitimate threats for SEO in Orange County that we should be concerned about.

When devising your SEO plan we must consider your competition as well as analyze their relative SEO strength and dominance within the Orange County market. Keep in mind that Google typically has 10 positions available for first-page ranking. If our research uncovers you have 1 or 2 competitors ranking on the first page will not be a difficult task. However, if the market is saturated with competitors vying for that first-page ranking then we must devise a more intricate and focused plan to compete for those top spots.

The first step will be to scope out the competition and figure out their strengths to help you create an effective SEO plan that will rank you among and above the best, rather than the rest.

Strategic Partnering & Reputation Management

 When conducting preliminary research for first page rankings you will often find that the first page is often a mix of competitors along with relevant articles and reputation management.

Reputation Management

In Orange County the most popular reputation management sites include but are not limited to:

  • Yelp
  • TripAdvisor
  • Foursquare

Oftentimes, different industries will appear in some reputation management sites more often than others. However, it is important as part of your company's visibility to ensure that you are appearing within the results of those sites. Some sites may rely on sponsorship advertising while others may link your company's reviews to your visibility. Ensure you are taking the necessary steps to gain visibility within these sites.

Articles & Publications

Another common appearance on the first page of rankings will be articles or publications that mention their preferred choices for a service or product within an industry in Orange County. These articles can be written by a number of sources such as the Orange County Register, Orange County Business Journal, Local Mom and Parenting Blogs, or publications related specifically to your industry.  For your company to appear listed within these pages it will be necessary for you to develop a relationship with these publications for them to consider including your business within their top choices. Sometimes certain publications may offer advertising arrangements to be included within their lists and other times a simple email or request to be included may be all you need.

Google My Business & Google Map Pack

In order to achieve a successful SEO strategy for Orange County, you absolutely must optimize your Google My Business listing. Google My Business is a crucial element of your SEO due to the fact that Google Map Pack will more often than not appear above all other search results.

Optimizing Google My Business

First and foremost check all business information for accuracy and then make sure you are presenting consistent business information across your business website, your Google My Business listing, and all other citation and directory sites that you are listed on.

Next, take the time to fill out and provide all information requested within the Google My Business Listing including:

  • Business Description
  • Products and Services Offered
  • Categories of Your Business
  • Reviews

Closing Thoughts

Winning at Orange County SEO entails knowing all the goal posts you have and what you should be optimizing for. When engaging in SEO in Orange County, take stock of the keywords that you are targeting, the competition and the strategic partners. From there you can reverse engineer all the assets and needs

Jason Khoo

Jason is founder and CEO of Zupo, which is an Orange County based SEO consulting agency helping construct powerful long term SEO strategies for our clients. Jason also enjoys multiple cups of tea a day, hiding away on weekends catching up on reading and rewatching The Simpsons for the 20th time.

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