What are SEO Tags and Which Ones are the Most Important


Hi guys, and welcome to another edition of Zupo's SEO talk and tea. 

Today's conversation are what are SEO tags and which are the most important. I think it's an important conversation to have as SEO tags is used really heavily in marketing talk. I think a lot of people, whether you know SEO very well or you're kind of novice at SEO, you're not as familiar with it, everyone knows what SEO tags the word is by the only thing everybody knows what SEO tags means in an executional sense.

I do want to go over that today, but first I wanted to introduce the tea we have today. I wanted to start today with the magic dragon tea, which is an infusion of dragon fruit and apple rose hibiscus and blackberry leaves. I would never remember what's in the ingredients, but I just know it's really fruity and on a day like this, where it was supposed to be cooler today, but the suns out, so a little hotter today.

It's always nice to have a little bit of a fruity tea when it's a little bit hotter. So let's go ahead and get brewing, and let's get talking about SEO tags. So again, SEO tags is a hot topic when it comes to SEO, because a lot of people, when they perceive SEO, they think of it a little bit like coding. They think that you're doing things in the background of a website and that are optimizing the site, which is very true in some senses. We are doing a lot, SEO is doing a lot of things in the backend of the site, but SEO has evolved a lot since the 2000s and early 2010s, where you can't really just be doing things in the background, you have be doing things on your site and off your site, but let's focus in on SEO tags.

So SEO tags are essentially tags you can put on your website, on different pages, to help define what your site is to Google. So it's just a way for be able to categorize and essentially, as a verb, tag your website with different key words that you're trying to tell Google that you are trying to represent your page as. So SEO tags often is used, but I think there are two main SEO tags that are the most important when it comes to modern day SEO.

One is title tags, and the second is meta descriptions. There is a third called meta-tags, but meta-tags are no longer relevant when it comes to SEO. It has been probably over a decade since meta-tags were even used by Google. So it is not something that is that important when it comes to SEO, and when I say not that important, I mean it's not important at all, actually, because Google has said publicly that they do not read meta-tags anymore.

So therefore the two SEO tags that we're discussing today are going to be title tags and meta descriptions. So what title and meta descriptions are, is if you ever Googled, you've probably use Google before and you searched for something. If you've ever Googled something you'll see usually typically the 10 organic search result positions. And so what they often look like, you're probably familiar with, is you have the blue text and then the little paragraph under it for each organic position.

Well, the blue text is the title tag and the paragraph text under is the meadow description. Those are the two things that you can define on your website. Those are the two SEO tags that you can use on your website and use for optimization purposes. Now, those two are the most important. Let's start with priority order, which is the most important.

The most important is the title tag. Title tag is still used heavily by the Google to recognize what a page is trying to optimize for, and they'll read the keywords on the title tag to better understand what the page is trying to optimize for, what keywords and what entities. Therefore, the title tag is actually a very important SEO tag to be updating. Every page of your website will have a unique title tag. So you want to go to every page, update those title tags to make sure that every page is optimized for the keyword you're trying to go for.

Next is meta descriptions. Meta descriptions is the paragraph under it. Meta descriptions are also read by Google, but studies have shown that meta descriptions is not as heavily weighted as title tags, and not nearly so as much. So therefore, some people even say meta inscriptions are not really used as a ranking factor.

They're more used as a signal or just a click through rate factor. So in saying that, I have read studies saying that title tags are used for ranking factors by Google, but meta descriptions are not. However, meta descriptions do have a part to play in someone clicking the search result. So meta descriptions may have a correlated effect when it comes to the better meta of description you write, the more increase chance someone has of clicking that search result.

So in my estimation, I think title tags and meta descriptions are both extremely important, and they both should be using tandem. I know I've read studies that meta descriptions, arguably, may not have a direct ranking factor, but the general lay of the land for the SEO field is that both are still mightily important. When people say, I want to update SEO tags, that's what they really mean. And if you're using the term, but you don't really know what you mean by, or you're asking someone, "Can you check my SEO tags? " understand that that's the title tags and the meta descriptions.

In a different video we will talk about how to optimize for those title tags and meta descriptions, but in this video, I just want to talk about what SEO tags are, just kind of cut through the confusion or vagueness of that terminology. A lot of people use it. I think a lot of people perceive it as going to the background, adding some intense coding, and when really, it is just as important, but it's not as coding based.

It is more title tag and meta description based. So hopefully that helps define what SEO tags are. And if you're being asked to update them, or you're asking someone to take a look at them, it's good to know what you're asking for. And so anyways, I'm going to go ahead and conclude the video there. If you guys found the video valuable, please like and subscribe. I hope to see you guys again soon.

Thanks everybody. Juice.

Jason Khoo

Jason is founder and CEO of Zupo, which is an Orange County based SEO consulting agency helping construct powerful long term SEO strategies for our clients. Jason also enjoys multiple cups of tea a day, hiding away on weekends catching up on reading and rewatching The Simpsons for the 20th time.