May 2

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Why Should I Post on Other People’s Blogs and Websites

By Jason Khoo

May 2, 2020


Transcript

Hi guys. And welcome to another edition of Zupo's SEO Talk & Tea. 

Today's conversation is a question I get asked a lot, "Why should I post on other people's blog? Isn't that giving content away? Isn't that giving our valuable resources away?" That's a conversation I constantly have and I want to go over that today. And I think it's really valuable in terms of the longterm SEO. And if you're stuck in this thought process that you don't want to give anything away, you will really severely handicap your SEO.

But again, this is Zupo's SEO Talk & Tea. We are going to have the luk on tea. If you watched our other videos, we had one of the videos, I think it was the nofollow link video, where we did a live first-time test. And I actually liked it, so we're going to have it one more time. Just sucks that it's so hot and you have to brew this pretty hot. But regardless, we're going to brew it.

So anyways, let's jump back into the conversation, sorry I got mesmerized by looking at this tea, is why should I post on other people's blogs? So a lot of people... It takes resources and time to be able to even post on their own blog. If you're the average person, sometimes it's even a win to post once a week. A lot of people post once every three months, right? So it's very difficult for some people to understand why they need to spend that time to post on other people's blog. But here's why it's important. When you're link-building, link-building has a low ceiling in the beginning, which is the sense that if you're building links by adding links to directory sites or any place that lists businesses, that will drive really quickly. For example, there's only so many Yelps and Facebooks and Foursquares out there. There's isn't limitless directories.

So you can build as many links from those directory sites as you want. But one, there's a limit to how many there are. Two, the links are pretty not strong. They're not given a high value. And third, a lot of them can be nofollow links, which passes no value to you, right? So the ceiling is low for the first phase of link-building for a lot of people. Where you really want to see your site separate itself from the others is when you drive high-quality links and high-quality links are links from high-quality relevant powerful SEO sites, right? So these can be industry relevant publication, trade associations, your local newspaper, some of your peers in the industry who have strong blog and followings. Anything that has a strong SEO profile generally will have strong SEO links that they can send out.

So in that case then, when you are trying to build links to your website, people will not link to you just because you exist. After a certain point you have to set yourself apart. Just like a normal business in sales, why should someone pick you? You're doing nothing to give them value. Why would they pick you over another business? Customers like working with businesses that they like and that show them initial value. Right? So what I want to go over and have you understand is that when you're trying to build links, sites won't link to you just because you exist. You need to be a good patron on the internet, which is you need to give them value. So they have a reason to link back to you, right? If you're not willing to give value, why should they be willing to give you value with a link back? Right? So this gets into the moral sense of it, but also on a better SEO understanding. A lot of sites will only want to give you a link if you give them value.

And so another aspect for another website is writing content is hard and maintaining a blog can be difficult. If you can help them alleviate some of that resources by you coming in, helping them with content, and you can come in as a thought leader and expert that they don't have on staff, that is valuable for their audience. Because then for that other website, they look like for their audience that they're bringing an outside expert and providing another perspective to their audience. And second, that person who is also carrying the way of the content for that specific post. That's providing them a lot of value and they'll be more than happy to send links back to your website. Right?

So on another level, too, there is some strategic value to doing some giving content away to other sides. For example, if you're a pizza shop, you sell pizzas, but your priority is your rank for pizza and pizza delivery and stuff like that. But for some reason pizza is associated with let's say breadsticks. But you don't really sell breadsticks, and you don't really care about that. You don't want to care about ranking for breadsticks. But there is an Italian restaurant or Italian cuisine publication that would love to learn more about breadsticks and how they're made. Well you can give them content about breadsticks because you don't care about ranking for breadsticks. But they do. So you can write content for them about breadsticks and drive links back to your site to help rank for pizza. It is a win-win if you really do it methodically.

So we do this for a lot of clients. We do give away a really a high value content away, but it's you usually for topics we're not that interested in ranking for, but they are related to other topics that we want to rank for. So in this case, pizza usually goes with breadsticks. People are usually eating them together. So it's very organic for you to talk about breadsticks in this post and people have linked back to pizza, right? So there is really strong value, and if you're too selfish with the content, you don't want to give anything away, people will not be willing to link to you. The real way to drive links to you, you need to build thought leadership and you have to be willing to give content away and value. Because people see content as value and if you can give strong value, people will be more than willing to link to you.

And then that's kind of how you start building an organic link-building campaign and people will start wanting you and asking you to post on their site rather than you having to ask them. So that's why it's important for you to be able to give content away per se. I don't even like saying it like that. It's adding value to other websites and then linking back to you. But a lot of times when it's asked to me, people will say in the way that I don't want to give it away.

I hope that clarifies why you need to be going out there and getting value. But when you're going there with your own SEO strategy, please remember that. Try to start developing thought leadership and see where you can provide value that is organic and complimentary to your own SEO goals. I'm going to go ahead and start pouring this tea out, but if you guys found this video enjoyable and you liked what we had to talk about, please like and subscribe, and I hope to see you guys again soon. Thanks.

Ooh, hot, hot, hot, hot.

Jason Khoo

About the author

Jason is founder and CEO of Zupo, which is an Orange County based SEO consulting agency helping construct powerful long term SEO strategies for our clients. Jason also enjoys multiple cups of tea a day, hiding away on weekends catching up on reading and rewatching The Simpsons for the 20th time.

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