March 28

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Is WordPress, Squarespace or Wix Better for SEO?

By Jason Khoo

March 28, 2020


Transcript

Welcome to another edition of the Zupo SEO Talk and Tea 

Today we'll be talking about the question of: Is a WordPress, Wix, or Squarespace better for SEO?

And of course the tea. The tea we have today is a Dragonwell Green Tea. It's one of my more favorites I like to drink in the morning. So why don't we go ahead, get started brewing and some talking about SEO.

So let's talk about the question first. A lot of the people, when they're starting new businesses, startups or new websites, they generally want to know what the best of anything is. And the website is one of the most important things that I get asked about. It's because a lot of people want to make sure they're doing SEO on a platform that is optimal for SEO purposes.

There's a big misconception there, though. Generally, on those three platforms, Wix, Squarespace, and WordPress, there is no better platform. I think the real question is, to be honest, is which one are you the most familiar with, and which one can you actually work with easiest? So, the reason being is that WordPress and Wix and Squarespace, there is no inherent thing about their platforms that is better for SEO. There's no code in there that means, like, "Oh, this code that WordPress has automatically makes it better for SEO." That's, to be honest, pretty big fallacies. The main thing when it comes to SEO is, which one are you the best at using? Because whichever one you are the best at using, the quicker you can get your website updated. What I find is a lot of people will nitpick about these vague technical concepts of WordPress that no one really understands unless you're a developer.

My advice when it comes to these kinds of things is just to say those three are all fine. Whichever one your team or you yourself are best at working at, is just the better one to go with. Now, there is one caveat to that, and that might be that WordPress, of the three... Wix, WordPress and Squarespace... is the more popular platform of the three. Therefore, there is much more plugins and documentation published on the internet about doing SEO while you have a WordPress site. Therefore, if you get stuck or there's questions you may have, it is much easier to find answers on a WordPress. And a lot of clients that I have worked with, we have done that route. We have had a WordPress site and found a lot of answers through WordPress documentation or the community. But that isn't to say Squarespace and Wix aren't that either. Squarespace and Wix have their own documentation, their own community of users.

So I'd say that it's not inherent that any of them are better than the other. It's just what documentation may exist and how often people use it. WordPress is more popular because more people use WordPress, make plugins, have documentation, therefore you'll find more answers. But there isn't one that's inherently better. There have been a lot of SEO studies that have shown that you can outrank any other website, whether it's a Wix, Squarespace or WordPress, through actual SEO tactics. It isn't just about the platform itself.

So I hope, again, that shines some light on what platform is better. If you're trying to build a website, don't stress about it. Just pick the one that you know how to use the best and you're the most comfortable with. And SEO isn't really dependent on what platform you've chosen. It's more dependent on later strategies that you will take. And you can watch other videos about what to do there.

But I hope that answers your questions today. And I'm going to go ahead and enjoy this green tea, and I'll see you guys next time. Thanks.

Jason Khoo

About the author

Jason is founder and CEO of Zupo, which is an Orange County based SEO consulting agency helping construct powerful long term SEO strategies for our clients. Jason also enjoys multiple cups of tea a day, hiding away on weekends catching up on reading and rewatching The Simpsons for the 20th time.

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