Zupo participated in its first award season, by applying for the 2020 American Advertising Awards which awarded great advertising work done in 2019. Zupo submitted 2 entries under the “Integrated Media”, specifically focusing on Blogs. We actively engage in Digital PR and thought leadership work for our clients, so we wanted to submit some of our work.
Silver Addy Award - Hubspot Thought Leadership Post
The Hubspot Thought Leadership post was a campaign we worked on together with Sparkhouse and Torrey Tayenaka. We we worked together to author a blog piece titled "The Guide to Successful Silent Videos for Facebook Videos Ads (+Examples)".
The piece provides readers with the latest tactics and strategies for video ads working in silence. And of course, the article is filled with examples of ads and videos that utilize silence effectively.
The goal of the project was to help improve Sparkhouse’s brand strength, exposure and, most importantly, their backlink profile. This thought leadership blog posts was just one of the many articles and blog posts that Zupo worked on to help Sparkhouse drive high quality, relevant links back to their website.
After completion, the article was pitched to Hubspot’s marketing blog and published!
Bronze Addy - Social Media Examiner Thought Leadership Post
The Social Media Examiner Thought Leadership post was one of the final projects we completed in 2019, with it being published on December 24th. The final piece was titled “How to Use Instagram Stories in Your Sales Funnel”.
This was the culmination of a campaign where Zupo helped drive thought leadership guest posts on a variety of publications discussing video SEO strategy within the sales funnel. For this particular piece, we worked with Social Media Examiner to go more granular by focusing on a piece that went into detail about how to use Instagram Stories, a very niche medium of video, and how to employ these stories with the sales funnel in mind.
This was another example of the long term SEO strategy to help drive more high quality links back to Sparkhouse. This would ultimately help Sparkhouse tighten its grip on ranking in Orange County SEO for video production terms, while also growing their potential for ranking in other keyword groups.
The piece is rich with specific tips, examples and screenshots from actual Instagram stories!
Thank You's & Shout Outs!
Overall, we were flabbergasted to have won awards. This was Zupo’s first year entering any type of awards and applications were sent in just as practice so that for future years we could better understand the process.
We are very grateful to have received recognition for the hard work everyone on the team has done, so it is only fitting that we shout out and credit the key players that were apart of these award winning projects.