What are Al SEO services?

AI SEO services include a list of tools and features provided by SEO professionals designed to help businesses increase visibility across AI-driven search tools and platforms.

How are they different from SEO?

Traditional SEO often relies on keyword optimizations, site navigation improvements, and link-building strategies to improve site rankings in search engines. AI SEO focuses on structuring site content so that it’s easier for AI tools to read and understand, increasing the likelihood that a website is referenced in them.

What results can I expect?

AI SEO results will vary based on the niche you’re in and how long you’ve been running your campaigns. Typically, most brands will start to see improvements in their AI search visibility within 3-6 months.

How soon will I see ROI?

While some initial improvements may be seen within 3-6 months, significant ROI from AI SEO typically materializes within 6-12 months, with continued growth over the long term.

How do you track performance?

We track a combination of traditional SEO metrics as well as AI-specific indicators, such as AI Overview visibility, brand mentions in AI responses, and referral traffic coming from AI platforms.

Generative Engine Optimization Services
(GEO)

What Is Generative Engine Optimization (GEO)?

Generative Engine Optimization is a process of modifying your content and website structure to support how new LLMs and search features work. This involves optimizing for AI Platforms and AI-generated summaries like Google’s new AI Overviews.

Since many of these AI platforms lead to “zero-click” searches, which can negatively impact the amount of organic search traffic brands receive, GEO helps to increase the likelihood of AI tools like ChatGPT, Perplexity, Claude, and Deepseek referencing and sourcing the brand directly in their results. This ensures your business is still highly visible regardless of how users choose to search for their information.

Why GEO Matters Now

Rise of Generative Engines

More and more people are starting to rely on generative AI tools more than traditional search engines when looking for information online. Because of this, older SEO tactics may not be enough to reach targeted audiences. This is why it’s important for businesses to create a more holistic approach to their SEO initiatives that incorporates more modernized AI optimization strategies.

Competitive Advantage in AI Search Results

Early adoption of AI-focused SEO strategies can help businesses maintain a much more competitive edge over other businesses that only focus on traditional SEO methods. By optimizing content so that it’s easier for AI tools to understand and cite, businesses can make sure their brand is visible regardless of where their users choose to look up new information.

Future-Proofing Your SEO Strategies

AI technology continues to develop and improve over time. As more individuals and businesses come to rely on it daily, businesses need to be willing to adapt their strategies to align with these trends. Taking the time to integrate AI SEO initiatives now ensures brand visibility remains more resilient over time, regardless of what new AI developments are on the horizon.

Our Generative Engine Optimization Services

Content Optimization

At Zupo, we focus on optimizing the content of our clients’ sites so that both human readers and LLM crawlers can easily understand it. This involves using more conversational language and making sure all topics are presented in a clear, well-structured format.

One of the areas we prioritize is ensuring everything on-site is AI-readable, allowing brands to get listed in featured snippets on search engines and when being referenced in AI Overviews.

Source Targeting

To make sure that AI tools continue to recognize our clients’ websites when generating custom results for users, we target our SEO efforts at the online sources that AI models primarily use when accessing training data.

This includes getting sites linked on high-authority blogs and industry resource sites, adding more credibility and trust signals that AI algorithms value when determining reliable sources.

AI Search User Behavior Discovery

Understanding how users interact with AI search tools is crucial when applying AI SEO tactics. We conduct in-depth research into the common queries used with Large Language Models (LLMs) and analyze the nuances of conversational searches to understand search intent rather than simply focusing on keyword phrases.

By tracking the behavioral differences between traditional search and AI interactions, we’re able to provide valuable insights to our clients on how users are searching for information relevant to their products and services.

Authority Building

An essential element of AI SEO is building topical authority. We help brands achieve this within their industry by strengthening their content's credibility signals.

By focusing on Google’s E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) framework, we ensure our clients’ content maintains the qualities that search engines and AI algorithms are designed to recognize and reward.

Analytics & Reporting

To ensure our efforts are paying off for our clients, we implement comprehensive analytics and reporting to track the success of our AI SEO campaigns over time. This includes establishing closed-loop ROI tracking that directly links AI-driven visibility and engagement rates to actual business results.

We also provide custom performance dashboards designed to offer our clients clear, actionable insights into important Key Performance Indicators (KPIs), giving them granular visibility into the effectiveness of our AI SEO initiatives.

Zupo's Process

Discovery & Research

We kick off all our client relationships with an initial consultation that helps us to better understand our clients’ short- and long-term business goals, their key competitors, and any challenges they’re experiencing with their online visibility.

We then conduct a thorough analysis of their website content and underlying structure to identify the best GEO approach moving forward.

Optimization & Implementation

After our preliminary research is finished, we’ll implement a detailed strategy for making valuable optimizations across our client sites. This includes improving the technical structure of the website, ensuring AI crawlers can accurately access and index the web pages properly, and integrating structured data.

We also focus on implementing source targeting and authority-building strategies that make sure the website is considered a credible resource by search engines and AI tools.

Content Creation & Structuring

As part of our website optimization strategies, we’ll work with our clients to build out an effective content creation strategy to help their brand stand out as a relevant resource in their industry.

We’ll structure content so that it meets all of Google’s E-E-A-T standards while incorporating semantic keywords and topic clustering to establish deep topical authority.

Testing, Tracking & Refinement

To ensure any changes we make to our clients’ sites provide the results they’re looking for, we continue to implement A/B testing and closely monitor their AI search performance across multiple platforms.

Depending on the results, we’ll continue to make gradual refinements in our strategy to bring optimal results while also adapting to any changes that come from new AI technology developments.

Why Choose Us?

Choosing the right partner to help you maximize your results when launching your GEO campaigns is a big decision. Below are some of the reasons why we feel we’re the right ones for the job:

Dedicated Account Teams

We distinguish our business by making sure each of our clients gets the personalized attention they deserve. This includes providing each client with a dedicated account management team that helps them track their short—and long-term SEO goals and achieve them.

Transparent, Data-Backed Approach

With a strong foundation in SEO management, our strategic frameworks are consistently built upon verifiable data and a commitment to transparency in our approach.

Legacy SEO Expertise

Our extensive knowledge of traditional SEO methodologies ensures that all of our tactics are designed around proven methodologies. This ensures that any modifications we make to your site’s content or structure won’t penalize you in search engines and will only help you improve your brand visibility over time.

Frequently Asked Questions

What is Generative Engine Optimization (GEO)?

Generative Engine Optimization (GEO) is the process of updating your web content and site structure so that Large Language Models accurately understand and reference your business as a trusted source in their AI-generated responses.

How is GEO different from traditional SEO?

Traditional SEO focuses on ranking your site higher in search engine results pages. Generative Engine Optimization (GEO) is designed to help brands get more mentions for direct inclusion and positive mentions directly within AI-generated search summaries.

How do you measure success in AI search visibility?

Success is measured by AI citation frequency, sentiment of brand mentions in AI responses, accuracy of any generated content, and the impact these mentions have on website referral traffic, especially those that lead to additional sales conversions.

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