April 17


Don’t Over Obsess about your Rankings

By Jason Khoo

April 17, 2020


Hi guys and welcome to another edition of Zuppos SEO Talk and Tea. 

Today's conversation is about not obsessing about your rankings. Now, I know that might sound interesting because we are an SEO firm and this is a SEO series, but when it comes to SEO rankings, I find that an over-obsession about rankings can cause a lot of SEO issues.

Before we dive in, again, this is SEO Talk and Tea. Today, I want to introduce the tea we're having. We're having a green tea and, unfortunately, I can't read any of these things on-the-spot, but I just know it's a green tea.

If you've watched our other videos, I've had a Dragonwell Green Tea that's more of your classic green tea, a little bit more bitter, a little bit more of the classic green tea taste that most people are more familiar with, but this is actually a sweeter green tea.

What I like about it, is because anytime a tea can be sweeter without adding any sugar, I just find that really cool and interesting. Today, that's what we're going to be enjoying, but let's go ahead and get started in this conversation.

When I talk about not obsessing about your rankings, what I specifically mean is when it comes to SEO, SEO is a long term game. You're trying to rank your site on top results of search engines and typically this can take six months, nine months, a year, however long it might take.

It's a very long term strategy. Now, the problem is, what I find, a lot of people when they first getting SEO, your main goal, of course, is the ranking number. Where will we be ranked with the key words that we care about?

But what I find is a lot of people, they'll start looking at the rankings daily and start obsessing about it because this is where the problem happens. Google is constantly updating their algorithms. Now, their algorithm are updated not every day, they're updated every so often.

Every year that Google exists, it's been noted that their algorithms updates have been increasing at an exponential rate. You can find a lot of great articles on there. I'll probably include some in the show notes, but what I want to talk about though, is Google will also tweak their search results every single day, arguably, multiple times a day.

So what can happen is that you'll see your rankings go from the fifth spot to the seventh spot to the fourth spot. It'll change like every day and that's where I think people obsess about the rankings a little bit too much.

Yes, it is important for us to make sure your rankings are good, but it's not to the point where we have to hit them every single day. We have to look at it and change our strategy because that's where the fallout is.

If you're constantly looking at your rankings, letting yourself emotionally get triggered by what's happening, you will then start changing your strategy on the fly, which is terrible for SEO because SEO needs a consistent, methodical, well-planned, long term SEO strategy and if you don't do that and you tell your team, "Hey, instead of that blog post, let's do this. We're going to change focuses. We dropped in ranking today."

You're going to essentially run around in circles and you're not going to get anywhere. What's important is you keep the long term case at hand. You want to look at patterns. Yes, it fluctuates daily, but what is the average position that that fluctuation has? Do we fluctuate from the second spot, third spot, second spot, first spot, fourth spot? If the average is the second to third spot, we're cool with that.

Because generally that means that we generally are ranking well. What you're looking for in an SEO is patterns, not daily rankings. It's normal for your rankings to move daily, but what you're trying to look for is patterns.

So a similar metaphor that I like to give is stocks. If you invested in stocks and you know anything about stocks, you shouldn't be looking at those every day, even every other day, to be honest, might be a little bit too much. You want to be monitoring them on a more long term basis. Yes, some days the stock will drop. Some days it will go up. The same thing as with SEO.

Rankings will go up-and-down. All you have to make sure is that you are staying your course, finding patterns. If you see a bad pattern, for example, my ranking is continually dropping for every day and it's been a week now, two weeks. Yes, then we need to course correct.

But if it goes down two days, goes back up one day, don't move just yet. Continue to watch. Find the pattern. Once you find the patterns, then course correct. Do not overreact and over-obsess about rankings on a day-to-day basis.

Hopefully, you can walk away with that and ensure when you are doing your own SEO, don't obsess about the rankings. There's a long of rank tracking apps. Get out your phone and check them daily. That is not the greatest habit to build. You should be building long term strategies. Discipline. Committing to a strategy and then that's how you'll succeed.

If you course correct every day because you're looking at them every day, you're going to not do well. Hopefully, this is valuable though. I hope you business owners, markers, people who are doing SEO will take that away and remember that if you're looking at your rankings, don't over-react.

Well again, if you found this valuable, please like and subscribe. I'm going to pour this tea and start actually having some and I hope to see you guys again soon. Thank you.

Jason Khoo

About the author

Jason is founder and CEO of Zupo, which is an Orange County based SEO consulting agency helping construct powerful long term SEO strategies for our clients. Jason also enjoys multiple cups of tea a day, hiding away on weekends catching up on reading and rewatching The Simpsons for the 20th time.

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