Jason is the founder and CEO of Zupo, a visionary in SEO, AI Visibility, Digital PR, and modern search strategy. He leads the team that helps marketers, agencies, entrepreneurs, and leaders make sense of how search is changing. And what to do to stay relevant. No hype.  

His approach to visibility and search is simple: How people search may change, but the core fundamentals will always matter. 

“Buyers are still asking questions; they’re still comparing options. They’re still looking for recommendations based on data they can trust. With the added layers of AI search, these tools are shaping some of the discovery process, but they’re not eliminating discovery.”

Helping teams understand what this looks like today and what that means for effective marketing teams, for their content, authority, and visibility is Jason’s expertise.