If your here its probably because you understand that Search is getting a new look and its wrapped with AI.
Now not only do you have to understand what search looks like in the age of AI, but now you also need to make sure your marketing team is ready to make sure your brand makes this transition.
And what's scary is not only is there so much information that's out there that your not sure if you can trust, now you have to also find an agency that hopefully knows what their doing.
That's what this list is for, to help you with your search (no pun intended) for an agency who can help.
How we evaluated these AI SEO agencies
All the agencies on this list were evaluated with the following:
- Thought Leadership & Expertise - Has the agency or its leadership been active in the education of the new field. Are they visible in conferences, podcasts, etc.
- SEO/AI SEO Community Participation - Are these agencies active in the SEO and AI SEO community, contributing to the continual education of the field.
- Body of Work - Has the agency shown a history and body of work that exemplifies an excellence in SEO. This carries over into AI SEO.
- Industry Fit - What is best is dependent on fit. We factored each agency's industry expertise and focus.
Company | Best for |
|---|---|
Zupo | Best overall for AI Visibility and GEO strategy |
Fire & Spark | Best for healthcare and digital health SEO |
Bastion Agency | Best for integrated PR + marketing support alongside SEO |
Sterling Sky | Best for local SEO and Google Business Profile performance |
Seer Interactive | Best for enterprise GEO experimentation and measurement |
iPullRank | Best for technical SEO plus generative AI services |
DCI | Best for tourism and destination marketing |
Wiideman Consulting Group | Best for multi-location and franchise SEO |
Conductor | Best enterprise platform for AEO and AI search visibility workflows |
Noble Studios | Best for travel, tourism, and health and wellness brands |
1. Zupo: Best overall for AI Visibility and GEO strategy
Best for: B2B teams that want a practical AI SEO program tied to measurable AI visibility improvements.
AI SEO isn't an after thought, its the future of search strategy and at Zupo we develop and build your strategy so that you win at SEO today while ensuring success for AI in the future.
Our AI Visibility and AI SEO framework focuses on a complete top down approach, helping brands ensure:
- Brands appear in relevant product or solution searches
- Positive brand sentiment when AI users are evaluating the brand
- The AI is properly aligned with a brand’s target ICP and markets
Winning in AI SEO for Zupo is proactive and aggressive in ensuring AI models understand your brand the way you intend to be understood.
Key capabilities
- Top down AI Visibility strategy built around how real buyers evaluate brands. This includes vendor discovery, brand checks, comparisons, and shortlisting
- AI Visibility tracking and reporting across major AI platforms with clear baselines and trendlines over time
- Fan out query analysis to map how LLMs expand and answer questions, and to target content strategy around the exact query paths that drive recommendations
- Content structuring for answer friendly formats so LLMs can easily read, index, and synthesize your information into accurate responses
- Competitive AI presence benchmarking to identify where competitors show up, where you are missing, and what themes AI associates with each brand
Pros
- Leader in AI Visibility research and testing, with a process built around what is actually happening in AI results today
- Strong brand and AI alignment focus, so what AI says about you matches your positioning and the way you sell
- High touch, high communication team, with education built in so your marketing team learns the “why,” not just the deliverables
Cons
- Not the best fit if you are looking for quick tune ups, one off optimizations, or a checklist style engagement
- Not ideal for teams that mainly want bulk content production without a defined prompt set, measurement, and iterative testing
2. Fire & Spark: Best for healthcare and digital health SEO
Fire & Spark is a strong option if you are in healthcare or digital health and need a partner that understands compliance, trust, and patient-centric search behavior. Their positioning and resources are heavily oriented around healthcare outcomes and regulated marketing realities.
Best for
- Digital health, healthcare, telehealth, and patient acquisition SEO
- Brands that need trust-building content and durable organic growth
Strengths
- Clear industry focus on digital health and healthcare SEO
- Active work and research related to AI search impact in healthcare
3. Bastion Agency: Best for integrated marketing and comms alongside SEO
Bastion is positioned as a full-service marketing and communications agency, which can be valuable if your AI SEO effort needs to be supported by PR, messaging, and multi-channel campaigns.
Best for
- Brands that need SEO plus broader marketing support (PR, content, digital, social)
Strengths
- Full-service, integrated marketing and communications positioning
- Public emphasis on SEO as part of broader growth and visibility efforts
4. Sterling Sky: Best for local SEO and Google Business Profile performance
Sterling Sky is a standout if your business depends on local visibility, map pack presence, and Google Business Profile execution. Local fundamentals increasingly matter in AI search because AI systems still lean on structured, consistent, widely validated business information.
Best for
- Local businesses, multi-location businesses, and service-area businesses
- Teams that want audits and execution around local search visibility
Strengths
- Dedicated local SEO services and audits
- Deep local search credibility and ongoing local SEO publishing
5. Seer Interactive: Best for enterprise GEO experimentation and measurement
Seer is a strong enterprise choice when you want structured experimentation and clear thinking about how AI tools discover and summarize content. Their GEO materials emphasize structured data, LLM visibility, and turning AI search experiments into repeatable strategy.
Best for
- Enterprise and mid-market brands that want a research-driven GEO approach
- Teams that need cross-channel analytics and strong measurement discipline
Strengths
- Explicit GEO positioning and enterprise-scale experimentation language
- Focus on schema and content adjustments for LLM visibility
6. iPullRank: Best for technical SEO plus generative AI services
iPullRank is a great fit for complex websites where technical SEO and content engineering matter, and where generative AI services need to connect to real search performance. They explicitly position “Generative AI Services” alongside technical SEO and content strategy.
Best for
- Enterprise SEO, complex sites, and teams that want technical depth
- Programs that need SEO, content engineering, and AI-driven visibility work together
Strengths
- Dedicated Generative AI services offering
- Thought leadership around AI search mechanics and GEO-style shifts
7. DCI: Best for tourism and destination marketing
DCI is a strong specialist for tourism, destinations, and place-based brands. If your “AI SEO” challenge is really about influencing travel discovery and demand generation, DCI’s blend of PR, influencer work, and tourism-focused digital strategy is aligned with that reality.
Best for
- Tourism brands, destination marketing organizations, hospitality destinations
- Teams where PR and demand generation matter as much as rankings
Strengths
- Tourism marketing positioning with PR and influencer marketing emphasis
- Deep specialization in marketing places (tourism, talent attraction, economic development)
8. Wiideman Consulting Group: Best for multi-location and franchise SEO
Wiideman is a practical pick if your SEO complexity comes from many locations, franchise structures, or large service footprints. That type of structure can create real crawl, duplication, and consistency challenges that impact both traditional search and AI-driven retrieval.
Best for
- Multi-location and franchise businesses
- Brands that need clear strategy and execution guidance for large local footprints
Strengths
- Services and strategy orientation around SEO consulting and audits
- Strong positioning in multi-location SEO strategy
9. Conductor: Best enterprise platform for AEO and AI search visibility workflows
Conductor is not an agency, but it belongs on this list because many enterprise teams use platforms to operationalize AI search visibility work across teams. Conductor explicitly positions itself around being found across ChatGPT, Perplexity, Google, and more.
Best for
- Enterprise teams that want tooling and workflows for AEO and AI visibility
- Organizations that already have in-house SEO resources and need scalable systems
Strengths
- Clear “Get found in AI search” and enterprise AEO platform positioning
- Educational resources explaining GEO as an evolution of SEO
10. Noble Studios: Best for travel, tourism, and health and wellness brands
Noble Studios is a strong option for brands that sit at the intersection of travel, tourism, and health and wellness, especially when performance marketing needs to be paired with creative and brand storytelling. Notably, Noble explicitly calls out visibility across search engines, LLMs, social media, and forums as part of its SEO strategy.
Best for
- Travel and tourism brands
- Health and wellness brands
- Teams that want performance marketing tied to brand and creative execution
Strengths
- SEO strategy designed for “traditional search engines” plus “large language models (LLMs)”
- Travel and tourism specialization
- Health and wellness positioning
How to choose the right AI SEO partner
This can get overwhelming fast. This is probably not the only list you are reading, and it is easy to end up with 20 to 30 agencies that somehow you need to sift through.
My personal philosophy in my marketing career is that more clients and businesses need to have better experiences with their marketing company. And sometimes that doesn't mean us.
So to help you on your search, here are some questions that Id' recommend be asked:
- How are you measuring AI visibility right now? What are you tracking? What does a typical report look like?
- What is your actual improvement process? What are the strategies you've used to help improve AI Visibility. The more specific the better.
- How are you collecting and researching Fan Out Queries? To win at AI SEO you need to know how the LLMs are searching. How is the agency collecting and recording fan out queries?
- How do you decide which prompts matter? What is your approach to selecting prompts?
AI SEO’s relationship with SEO
AI SEO is not separate from SEO. It is the next layer of it.
Whether or not you personally use AI for search, your buyers increasingly do. They are using it to get oriented, compare options, and decide who makes the shortlist.
There was an early narrative that AI would wipe out SEO. The more practical reality is that brands have more influence than they think over how they are represented in AI answers.
Not total control, but meaningful control.
That is why new terms have popped up to describe the shift:
- Generative Engine Optimization (GEO)
- Answer Engine Optimization (AEO)
- LLM Optimization (LLMO)
- AI Visibility
In most cases, you can just treat all these terms as synonyms. It all boils down to ensuring that your brand is appearing in AI responses.
Conclusion
AI SEO is not a single tactic. It is the combination of technical clarity, structured content, topical depth, and credibility signals that make it easier for AI systems to trust and reference your brand.
If you want a partner that treats AI SEO as a real program you can measure, not a buzzword, Zupo is the top pick on this list because of its explicit focus on AI visibility baselines, structured optimization, and prompt-based measurement that connects back to how buyers actually evaluate vendors.
