June 28

EP 4: Why Not Understanding Search Intent is Killing Your SEO Campaigns


In today's episode, we talk about Search Intent. Search Intent is something that many people think they know, but in the world of SEO it means something very specific.

It's one of those classic terms where it's much more than it sounds.

Tune in as I walk through exactly what search intent is in SEO and how misunderstanding of search intent kills most SEO campaigns before they even start.

Today's episode is also the 1st solo episode. These will be regularly occurring episodes where instead of bringing in a guest, I go one on one with you to discuss all things SEO.


Website - https://zupo.co/
LinkedIn - https://www.linkedin.com/company/zupo/

Jason Khoo 

LinkedIn - https://www.linkedin.com/in/jasonjkhoo/
Personal Site - https://www.jasonjkhoo.com/

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