July 11

EP 5: Using Segmentation and Sequencing to Transform your Retargeting Campaigns


In this episode of the Tactical Marketing Podcast we talk to Edwin Choi, CEO of Jet Fuel Agency.

1. Avoiding Catch All Retargeting Campaigns with Advanced Segmentation Techniques
2. Sequencing in Retargeting and Using Different Creative for Different parts of the Timeline
3. Overview of FUD and How to Use Retargeting to Combat FUD

Edwin has been involved in digital marketing since 2009 and is on a quest to help e-comm businesses thrive with the help of jetfuel.agency, which specializes in paid search, paid social, email, and SMS marketing

This episode is great for those marketers and teams who are already executing retargeting campaigns but are looking for advanced strategies to unlock better results.

Show Links:

Jet Fuel Agency
Website - ⁠⁠jetfuel.agency

Edwin Choi
LinkedIn - ⁠https://www.linkedin.com/in/choiedwin/
Twitter - ⁠⁠⁠⁠⁠⁠https://twitter.com/mredwinchoi

Website - ⁠⁠⁠https://zupo.co/⁠⁠⁠
LinkedIn - ⁠⁠⁠https://www.linkedin.com/company/zupo/⁠⁠⁠

Jason Khoo
Website - ⁠https://www.jasonjkhoo.com/⁠
LinkedIn - ⁠⁠⁠https://www.linkedin.com/in/jasonjkhoo/⁠

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