In this episode of the Tactical Marketing Podcast we talk to Chris Bretschger, CEO of Bastion Amplify, the US-based integrated marketing arm of Bastion – one of the largest global independent marketing agencies in the world.
Topics:
1. Cutting Through the Appeal of Creative for Creative’s Sake and Focusing in on Performance Marketing
2. Crossing the Digital Divide into "Real-World" Transactions/Activity
3. What Marketing Teams are Wasting their Time On
Chris is an innovative marketer with 20 years of experience in integrated marketing, developing brand-building strategies, managing paid and earned media campaigns, and building analytics tools.
His experience stems from having worked for various agencies and clients in a broad range of industries including Mazda North America Operations, Deutsch LA, and Doner Advertising on behalf of Adidas, Mazda, Jenny Craig, Domino’s Pizza, Kia, Hyundai and VW.
Show Links:
Bastion Amplify
Website - https://us.bastionamplify.com/
Chris Bretschger
LinkedIn - https://www.linkedin.com/in/christopherbretschger
Zupo
Website - https://zupo.co/
LinkedIn - https://www.linkedin.com/company/zupo/
Jason Khoo
Website - https://www.jasonjkhoo.com/
LinkedIn - https://www.linkedin.com/in/jasonjkhoo/
August 1
EP 6: How to Take your Data Beyond Digital Divide into “Real-World” Transactions
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