In this episode of the Tactical Marketing Podcast we talk to Chris Bretschger, CEO of Bastion Amplify, the US-based integrated marketing arm of Bastion – one of the largest global independent marketing agencies in the world.
1. Cutting Through the Appeal of Creative for Creative’s Sake and Focusing in on Performance Marketing
2. Crossing the Digital Divide into "Real-World" Transactions/Activity
3. What Marketing Teams are Wasting their Time On
Chris is an innovative marketer with 20 years of experience in integrated marketing, developing brand-building strategies, managing paid and earned media campaigns, and building analytics tools.
His experience stems from having worked for various agencies and clients in a broad range of industries including Mazda North America Operations, Deutsch LA, and Doner Advertising on behalf of Adidas, Mazda, Jenny Craig, Domino’s Pizza, Kia, Hyundai and VW.
Website - https://us.bastionamplify.com/
LinkedIn - https://www.linkedin.com/in/christopherbretschger
Website - https://zupo.co/
LinkedIn - https://www.linkedin.com/company/zupo/
Website - https://www.jasonjkhoo.com/
LinkedIn - https://www.linkedin.com/in/jasonjkhoo/
EP 6: How to Take your Data Beyond Digital Divide into “Real-World” Transactions