October 10

EP 9: The Business Guide to Starting and Thriving on YouTube


In this episode of the Tactical Marketing Podcast we talk to Patrick Conley, the man behind Pattycakes Gaming.

I met Patrick at an Entrepreneur conference and got to talking about his work on YouTube. What I loved the most is because of Patrick's background he had the perfect blend of YouTube know how, but a business mind that understood what businesses wanted to achieve.

In today's episode we talk about how marketing teams can reconcile their business and the YouTube medium.

1. YouTube Channel Setup Strategy (Long Form + Short & Clips)
2. Length of YouTube Videos: Is there a Sweet Spot?
3. YouTube Shorts Strategies - Discussing the Newer Format and its Trends
4. Related Videos or YouTube Search - Where should Marketing Teams Focused
5. YouTube Cluster Strategy

Patrick Conley runs YouTube channels under the Pattycakes Gaming brand feature gaming tutorials, tips, and entertainment videos and have received over 30 million views and amassed nearly 200 thousand subscribers.

He has leveraged this following online to launch a computer gaming peripherals company, EmberEdge, which creates products to help competitive gamers take their play to the next level.

Show Links:

Patrick Conley
YouTube: ⁠ https://www.youtube.com/@PattycakesGaming
LinkedIn: ⁠https://www.linkedin.com/in/patrickconleymarketing/
Twitter: ⁠https://twitter.com/pattycakesGG⁠
Instagram: ⁠https://www.instagram.com/pattycakesGG/⁠
Twitch: ⁠https://www.twitch.tv/pattycakes⁠
TikTok: ⁠https://www.tiktok.com/@pattycakesgg

Website - ⁠⁠⁠⁠https://zupo.co/⁠⁠⁠⁠
LinkedIn - ⁠⁠⁠⁠https://www.linkedin.com/company/zupo/

Jason Khoo
Website - ⁠⁠https://www.jasonjkhoo.com/⁠⁠
LinkedIn - ⁠⁠⁠⁠https://www.linkedin.com/in/jasonjkhoo/⁠

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