Review or Reputation Management sites are a well known marketing channel for businesses, but most marketing team usually stop their work with creating a profile and adding some reviews.
We find that review sites can be a huge asset in a marketing campaign but majority of teams are using them completely wrong.
In today's episode I walk through how to best understand and use reputation management sites to pair with your search strategy.
Website - https://zupo.co/
LinkedIn - https://www.linkedin.com/company/zupo/
LinkedIn - https://www.linkedin.com/in/jasonjkhoo/
Personal Site - https://www.jasonjkhoo.com/
EP 8: Using Review Sites to Diversity Your Search Strategy