Review or Reputation Management sites are a well known marketing channel for businesses, but most marketing team usually stop their work with creating a profile and adding some reviews.
We find that review sites can be a huge asset in a marketing campaign but majority of teams are using them completely wrong.
In today's episode I walk through how to best understand and use reputation management sites to pair with your search strategy.
Zupo
Website - https://zupo.co/
LinkedIn - https://www.linkedin.com/company/zupo/
Jason Khoo
LinkedIn - https://www.linkedin.com/in/jasonjkhoo/
Personal Site - https://www.jasonjkhoo.com/
September 5
![Tactical Marketing Podcast - Final 2](https://zupo.co/wp-content/uploads/2023/04/Tactical-Marketing-Podcast-Final-2-scaled.jpg)
EP 8: Using Review Sites to Diversity Your Search Strategy
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