Transcript
Hi guys, and welcome to another edition of Zupo SEO Talk & Tea.
Today's conversation, how to prioritize your content for SEO. This is an important conversation because you know with SEO I feel like, and I do this all the time, it's all about getting more content and growing the site.
But what we can often forget about is that there is very real life demands of resources and time. So it's better to prioritize. So when I said in the beginning, even I'm up for all this, sometimes even with my own clients at times, just getting more content out, but I can forget that content comes out better when it's prioritize in a calendar or in a system that puts a weight on content that's more important. So that's what I wanted to discuss today, is how to prioritize that content.
But before we begin, I want to introduce the tea we have today. Today we have Keemun black tea, which is a tea that I bought years ago. I'm guessing like five or six years ago from one of the OG Boba tea shops called Tea Station. And so, I have the black tea and I bought this a long time ago, because back in the day I wanted to make Boba at home. So I still had this here. So let's go ahead and get brewing, get chatting. So how to prioritize content. So, number one, my first thing is if you're not getting content out at all, then just get some content out. That's the first thing. Now, if you understand content, you're getting it out, but you want to understand, okay, what are our priorities though?
We have a lot of demands, which ones should we do first? The way that I normally prioritize content is first I start out with content that I know could possibly rank. In other videos, we've talked about search intent, and you'll find that there are searches where there are the Google slots for informational posts. So for example, like what is this, or how do you do that? Those are content pieces that I prioritize first with clients. Because when you're running content, if you remember the concept from semantic SEO, when it comes to semantic SEO, you're trying to write content that supports your content library and reinforces that your company is a thought leader in this topic.
And that's great, but of course the content that's the most important is the one that can actually rank on the first page of Google. So a good example is like, a lot of searches you can, if you do the general top of funnel search, a lot of the searches will come out to be like, what is it? What is the search results? So, what is a cavity or what is a molar or something like that. Those are the blog posts that we actually prioritize first because they have a chance of getting on the first page. Other content pieces that we might prioritize are also other informational pieces that we've found patterns that may be able to rank on the first page based on our research. So in saying that how you prioritize content? Number one is we focus on pieces that we can actually have a shot at ranking on the first page.
And we know that we can rank on the first page because semantically related and second, we have analyzed a search intent of a particular keyword, phrase or search query. And we have found that the top ranked on the first page are these kind of formats, right? And after that, what we often tend to look at is if your site has already been publishing content, or you already have a blog post, we'd like to go into SEMrush or Ahrefs or any of these kind of tools and look at what are the pages that we may be ranking for on the second or third page.
And that we will want to take a look and see, okay, can we easily cross over to the first page? There are some queries where sometimes you're actually pretty close and you just need to do some updating, some tweaking, and then you'll get onto the first page, right? So those are essentially a second wave of content that we will look at. And then third pretty much is anything that's easy for your firm to get out. I think for me, I always skew a lot of firms just have trouble getting anything out. So the third thing is once we've gone through the blog posts, we feel confident that we can get to the first page. Second is the low hanging fruit. Third is whatever resources that the firm can get out pretty quickly because we have the writer or we have very hands on experience with that content.
So that's kind of how I skew it out. Of course in every situation it's a little bit different. There will be sometimes content demands for digital PR when a publication accepts you guys for, to do a guest post. Those to me always like number one priority, because you have a publication that has accepted you for guest posting or contributorship, and you're going to get a link back. That should be number one. Sometimes you're going to do a back linking campaign, where you create a linkable asset and you want to reach out to people to link back, to link to your resource. That's another way you can prioritize. At the end of the day, all of the campaigns and the different things you can do really make content demands different. But what I often say is if you're just starting out fresh and trying to figure out what to do, I'd say if you know your keyword groups number one, just look for the content pieces that you know can rank on the first page.
And so the hard thing about that one, and I just want you to kind of take a note here is knowing what will rank on the first page isn't looking at your site, it's look, it's doing keyword research. When you do the keyword research, you'll find like, okay, hey, you know when we do this search query, all the first page are commercial or sales pages. When we do this search query, five of them are informational and five of them are commercial and the five informational ones aren't too competitive. Maybe we can go for that one. Right? So that's kind of the way that you would find opportunities based on if they can rank on the first page based on search word tech. And then second is yes, then going through your site. Looking at what already ranks on the second and third page, and what can we pop up to the first page?
And that would be using a tool like Ahrefs, SEMrush or any rank tracker tool that you may use. And then third of course, is just whatever content that is semantically related to your keyword groups and then getting those out quickly. So that's a really, just top level overview of how we generally analyze content and how we kind of roll it out and prioritize it for our clients. Again, like I said, every situation is different. There will be different variables at play. So when it comes to your own content, you may kind of prioritize it differently. This is not the shining light, and I'm sure you can notice it's pretty generalized. And that's the purpose with our firm. We kind of customize it to each situation, but those generally an example of how you can prioritize content efforts when you're kind of doing your own websites, SEO and content. So hopefully that was valuable. If you guys liked the video, please like and subscribe. Let me go pour my tea up. And I hope to see you guys again soon.
Thanks everyone. Okay.