Zupo participated in its first award season, by applying for the 2020 American Advertising Awards which awarded great advertising work done in 2019. Zupo submitted 2 entries under the “Integrated Media”, specifically focusing on Blogs. We actively engage in Digital PR and thought leadership work for our clients, so we wanted to submit some of our work.
The Hubspot Thought Leadership post was a campaign we worked on together with Sparkhouse and Torrey Tayenaka. We we worked together to author a blog piece titled "The Guide to Successful Silent Videos for Facebook Videos Ads (+Examples)".
The piece provides readers with the latest tactics and strategies for video ads working in silence. And of course, the article is filled with examples of ads and videos that utilize silence effectively.
The goal of the project was to help improve Sparkhouse’s brand strength, exposure and, most importantly, their backlink profile. This thought leadership blog posts was just one of the many articles and blog posts that Zupo worked on to help Sparkhouse drive high quality, relevant links back to their website.
After completion, the article was pitched to Hubspot’s marketing blog and published!
The Social Media Examiner Thought Leadership post was one of the final projects we completed in 2019, with it being published on December 24th. The final piece was titled “How to Use Instagram Stories in Your Sales Funnel”.
This was the culmination of a campaign where Zupo helped drive thought leadership guest posts on a variety of publications discussing video strategy within the sales funnel. For this particular piece, we worked with Social Media Examiner to go more granular by focusing on a piece that went into detail about how to use Instagram Stories, a very niche medium of video, and how to employ these stories with the sales funnel in mind.
This was another example of the long term SEO strategy to help drive more high quality links back to Sparkhouse. This would ultimately help Sparkhouse tighten its grip on ranking in Orange County for video production terms, while also growing their potential for ranking in other keyword groups.
The piece is rich with specific tips, examples and screenshots from actual Instagram stories!
Overall, we were flabbergasted to have won awards. This was Zupo’s first year entering any type of awards and applications were sent in just as practice so that for future years we could better understand the process.
We are very grateful to have received recognition for the hard work everyone on the team has done, so it is only fitting that we shout out and credit the key players that were apart of these award winning projects.
Zupo is happy to announce it’s nomination for Alignable’s Small Business Person of the Year in Anaheim. Jason Khoo, Founder of Zupo, was nominated and currently is a leading vote getter for the title of Anaheim’s Small Business Person of the Year.
We are extremely excited to see Jason nominated and doing so well in this contest. Zupo puts a lot of emphasis on not only delivering for our clients, but also helping the local community. The contest is still ongoing, so we do encourage all our friends and fans to help vote for Zupo and Jason to win the final prize!
With millions of connections across +25,000 local communities, Alignable is the free network where small business owners build trusted relationships and generate referrals. Members use Alignable to get the industry answers they need, connect within their local business community, and increase word-of-mouth for their business.
Zupo is pleased to announce that founder, Jason Khoo, has been appointed to Marketing Chair for the American Advertising Federation Orange County chapter. Jason follows the amazing Daniel Reizes of FGPG.
The American Advertising Federation Orange County includes members of Orange County across all disciplines and career levels in advertising. Over the past 5 years, AAF-OC’s goal has been to help Orange County agencies with new business, while retaining and growing the careers of young up-and-coming talent.
AAF/OC continues to become the nucleus of the creative community here in Orange County, home to over 150 advertising, marketing and PR companies. Each year, this effort culminates at the annual ADDY Awards, which will be held this coming March.
Last year, Orange County’s American Advertising Awards hosted over 400 people at Huntington Beach’s Pasea Hotel & Resort, where agency and brand leaders came together to mingle, collaborate, and celebrate a year’s worth of hard work.
Zupo looks forward to collaboration with AAF OC to host a multitude of events including the Holiday Party and the American Advertising Federation Awards.
Zupo and Jason will be providing it’s expertise in Orange County SEO and email marketing to the board, while also its network of up and coming entrepreneurs and marketing professionals in the OC.
Born and raised in Anaheim, Zupo’s CEO Jason Khoo has always been an Orange County man at heart. While studying at California State University, Fullerton, he started his first freelance business from the ground up, going door-to-door to local businesses in the area and asking if they would take a chance.
As a freelancer, Jason understands the power of taking initiative. Back in the earliest years of running his business, he marketed his SEO, social media marketing and graphic design services to every client where he saw potential. Going above and beyond, he had a hand in coordinating the broader marketing plans for businesses by designing print collateral and campaigns, effectively creating results as a digital marketing agency while still a one-man operation.
Finding his foothold as an effective SEO freelancer, he turned his attention towards establishing his business as a trusted marketing agency.
From his freelancing roots, Jason founded his first agency, Ron Wave Design, which later became the Local SEO-focused Search Business Group. Working with each business to design an optimal marketing strategy, his agency focused on helping small businesses rank as #1 in their city. Back then, clientele ranged from dentists, orthodontists, pediatric dentists, and veterinarians. Applying tried and true methods for creating winning SEO, Search Business created demonstrable improvements in each client’s digital presence in Fullerton and the greater Orange County area.
After selling his company, Jason founded Zupo in May 2019, and it continues to operate out of Orange County in Costa Mesa. Zupo’s team not only continues to work with clients in personalized, effective digital marketing campaigns, but also champions future startups through enthusiastic outreach work in the surrounding community.
Zupo is actively involved in the Orange County area, being comprised of members the sit on the board of the American Advertising Federation Orange County, as well as volunteering with Forge 54, a local non-profit that commits 54 hours of one weekend to design a marketing campaign for another non-profit. Many are also CSUF Startup Incubator Speakers and Mentors, helping entrepreneurs learn valuable skills in earning capital for launching their businesses. Zupo values giving back to the community that fostered the same freelancing, entrepreneurial thinking that led to its inception.
Zupo’s new roster of clients includes 2 of the leading advertising groups in the Orange County area, including Vincit California and Sparkhouse. Vincit California is the newest software development company in Irvine, working with Zupo to grow its reach in the United States; Sparkhouse is the largest video production group based in Orange County, and Zupo is helping them maintain their position as an industry leader in the local market.
Continuing the same attitude towards marketing and SEO that propelled his beginnings as a freelancer, Zupo’s team prides itself on creating solutions that keep clients on the right track towards success.