When you think about the sheer amount of content available online today, it’s pretty amazing how accurate search engine results can be. Over the years, Google has continuously modified its algorithms to provide the very best user experiences possible. Relevant page rankings are one of the many ways they achieve this.
For brands trying to improve their own standings on search engine results pages (SERPs), there is one proven metric that has stood the test of time - quality backlinks. Unfortunately, it’s also one of the most time-consuming elements of any successful SEO strategy.
Thankfully, there are a number of while-label link building services that can make this process considerably easier to manage.
What Are White-Label Link Building Services?
While-label link building services are branded SEO services actually provided by outside partners. Essentially, a white-label agency acts as a behind-the-scenes partner when planning and executing link-building strategies while still allowing SEO agencies or independent consultants to present the offered services as their own.
Using a while-label link service makes it much more achievable to scale SEO efforts on behalf of your clients while allowing you to focus on more strategic elements of their campaigns. It also allows agencies and consultants to provide a more comprehensive suite of services that complement other important digital marketing initiatives designed to improve a brand's visibility and searchability online.
How White-Label Link Building Works
White-label link building is all based on having the right partnership in place. The agency or consultant deals directly with the client, while label providers handle the heavy lifting of strategic link-building practices.
As far as the work getting done behind the scenes, here is how white-label link building works:
1. Understanding Client Needs
Before you start building new links, having a clear understanding of the client is critical. What are their goals? Who are they trying to reach? Are there any particular metrics they’re trying to improve on their website?
Answers to these questions will help define an effective link-building strategy. Before work can begin, however, it’s also important to do a comprehensive examination of a client’s current backlink profile. This involves classifying the quality and quantity of links already established as well as identifying the SEO friendliness of all published content.
2. Identifying Relevant Opportunities
Once you’ve been able to identify your clients' overall needs, the next step is to locate appropriate places to gain referral links. This means searching out websites in your industry - ideally, only those that already have high authority rankings on Google and that are well-respected by users.
The important part of this process is finding target websites that are a good fit for the client’s website and the type of content they typically produce. This process absolutely favors quality over quantity, as only one high-quality backlink can easily provide better value than ten low-quality ones.
3. Securing Placements
Securing a placement on a website is really about securing interest from blog owners and publishers. The content you’re trying to get linked should be something that individuals naturally want to link out to. This means it should be well-researched, original, and constructed in a way that fits well with the host website’s writing style and tone.
However, relationships are important to gain new backlinks with these sources. You need to reach out to the right people, building connections with various blog owners and influential figures in the industry. This takes time and effort but can pay off in the long run.
4. Reporting and Analytics
When providing SEO services to clients, honesty and transparency are critical elements of success. To achieve this, providing clear reports of the work being accomplished is important. While-label service providers often allow you to create your own analytics reports branded as if they came directly from your organization.
Analytics reports will typically include a variety of metrics useful for tracking link building work being done and its overall impact on website performance. This could include the number of links gained, keyword ranking shifts, and website traffic gains and losses.
Benefits of White-Label Link Building
White-label link building can offer a number of benefits to SEO agencies or consultants in a number of different ways. This includes:
High-Quality Links: White-label providers know that providing value isn't just about getting a lot of links. It's about getting the right links - the ones that actually make a difference when improving your SEO. This is why they put a large amount of focus on directly reaching out to website owners and building real connections. Google can tell when clients use spammy tactics to acquire their links, and a quality white-label link building service will only rely on proven best practices to acquire more links.
Cost Savings: Building your own link-building team from the ground up can be incredibly expensive. You would need to budget additional salaries, benefits, and the cost of various tools and solutions to track your link building campaigns. White-label solutions effectively mitigate these high overhead costs, allowing you to pay only for essential services needed and giving you a better return on your investments.
Brand Enhancement: White-label link building lets agencies and consultants easily add link building to the services they already offer. Since these services are brand agnostic, you’re able to keep all the services and reporting you receive under your own brand. This helps to give clients a much more professional delivery of SEO services and helps you to personify the same value that many other large providers present to their clients.
Scalability: One of the advantages of using white-label link building services is how easily they can scale to meet your clients’ needs. Whether you just need a small campaign to help rank a few important pages of content or a much larger push to improve the visibility of a brand-new website, white-label providers can often adjust their approach based on your current needs. This makes it easier to control costs and ensure you’re getting the best value for your investments.
SEO Compliance: Quality white-label providers are serious about doing SEO ethically. They completely stay away from using "black-hat" tactics like buying links, using fake blog networks, or participating in link farms. These shortcuts can seriously hurt your website rankings and get you penalized by Google. Instead, they focus on building links in a way that makes sure client websites stay within Google’s ranking guidelines and avoids negative impacts on website traffic.
Common White-Label Link Building Strategies
There are a number of different ways that while-label service providers can help their clients build additional links. Some of these common strategies include:
Guest Posting
One of the most popular methods for attracting additional links to a website is by offering to be a guest contributor on a blog or publication. Guest posting essentially provides value for value. Clients provide well-researched content that can be shared on a host website, while that same site provides a valuable link back to the site creating the content.
This situation really is a win-win. Other blogs are able to keep their sites engaging by being able to publish fresh content with unique industry perspectives the clients developing the content get potential referral traffic and shared website authority.
Broken Link Building
Broken link building is all about finding opportunities to help other websites while getting a valuable link in return. Agencies use special tools to find broken links on websites that are relevant to their client's business. Once they find one, they create high-quality content that would be a perfect replacement for whatever used to be there.
After the content is created, they’ll reach out to the website owner, politely point out the broken link, and offer their new content as a fix. It's a great strategy because it helps the website owner improve their site, and the client gets a link from a reputable source.
Niche Edits (Link Insertions)
Niche edits, also known as link insertions, are a strategy for getting your link featured inside a popular article that’s already seeing success on a high-authority website. It’s not like guest posting, where you start from scratch and write a whole a brand new piece of content. Instead, while-label providers will hunt for existing articles and blog posts that fit perfectly with what a client provides or applicable content topics. Then, they reach out to the website owner, offering them a linkable resource that would be a perfect addition to their article.
Resource Link Building
Resource link building focuses on strategically finding link placements in different industry directories, digital asset compilations, and other authoritative sites that purposely link out to other online resources. There are many reputable websites that actively maintain directories or resource pages designed to help their audience find valuable content sources.
White-label providers will do adequate research h to find the right directories and resource pages in your client’s area of business. Then, they’ll submit a website to be considered for listing. That being said, this approach requires careful consideration since each directory will have its own set of rules for submission. To get accepted, they’ll need to show why the website is actually useful and relevant to the people using that resource list.
Local Citations
For local businesses looking to attract customers in a specific local area, local citations are a must. This link-building strategy focuses on creating business listing details, specifically focused on providing NAP (Name, Address, and Phone Number).
Making sure client NAP is exactly the same everywhere online is very important for local SEO. These listings tell search engines like Google where the business is and who it's designed to serve locally. This helps local business websites show up better when people search for associated products and services similar to theirs in the area.
How to Choose a White-Label Link Building Agency
Picking the right white-label link building agency is critical. Since you’re essentially choosing a new partner to help represent your brand, there are some important things you should consider before subscribing to their services:
Review Case Studies and Client Testimonials: A good agency will be happy to show you examples of their past successes, including case studies that prove they know how to build links effectively. See what their past clients say about their services. Real testimonials can tell you a lot about how easy the company is to work with, including how well they communicate and if clients are actually satisfied with the results.
Check for Ethical SEO Practices: It’s important to work with an agency that understands the right and wrong way to manage SEO tasks. Ask them about their link building methods and how they make sure they follow Google's rules. Make sure you steer clear of agencies that use black-hat or other questionable tactics since these shortcuts are likely to penalize your client websites and damage your own reputation.
Ensure Transparency in Reporting: Transparency is critical in all types of business partnerships. The same goes for the white-label agency you work with. They should give you clearly outlined reports that show you exactly how your link building campaigns are progressing.
Scalability and Customization: You want to make sure you choose an agency that can handle your needs now and in the future. They should be able to work on both small and larger projects and create link building plans that are customized to each of your client’s specific business needs.
White-Label Link Building FAQs
How long does it take to see results?
It's tough to say exactly when you’ll see tangible results of a link-building campaign, but usually, you'll start seeing variable real results after a few months. The speed will depend on a few things, such as how competitive your industry is, where your website currently ranks on Google, and the specific link-building strategies used.
What industries can benefit from white-label link building?
All industry types can benefit from white-label link building. Whether your client is an online store or a local business offering services - quality link building is critical for gaining additional web traffic, increasing leads, and converting new customers.
What types of links should be built?
The best links are high-quality and relevant ones from trustworthy websites related to what you do. It’s important to focus on quality versus quantity and avoid any practices that product low-quality, spammy-looking links.
How do white-label agencies ensure link quality?
Good white-label agencies make sure links are high-quality by focusing on speaking to website owners directly and building real relationships. They're careful about who they work with and thoroughly check if a website is trustworthy, gets real traffic, and is relevant to your industry.
What are some red flags to look for when choosing a white-label provider?
Watch out for agencies that make promises that sound too good to be true. This includes saying they can get you to the top of Google in a matter of days or weeks or promise to get you tons of links in a short period of time. You should also be wary if their prices seem considerably lower than the competition. This could point to the agency using black-hat methods or purchasing links from others.
Scale Your SEO Services With White Label Link Building
White-label link building can be a game-changer for SEO agencies or consultants looking to expand their available services to their clients. It’s highly effective and scalable while saving you time and resources, helping your clients improve their online visibility. By taking the time to carefully vet and choose your while-label partner, you’ll ensure you’re providing your clients with real results while improving your brand reputation in the process.