Transcript
Welcome to another edition of Zupo's SEO Talk and Tea.
Today's conversation about SEO will be about which is better, SEO or social media marketing. It's a pretty old question. It's been asked ever since the founding of social media. It's kind of a question that you probably have heard before. Today, we'll be going over my perspective on that and what I believe the best answer to that question is.
But of course, this is SEO Talk and Tea so today, let's talk about the tea we have. Today, we have a black tea, which is very common. If you've ever had milk tea, that's usually the base for any milk tea. A black tea tends to be a little bit more flavorful and a little bit of punch. But let's go ahead and jump on it and get some brewing done. Get back to the question, which is better, SEO or social media marketing.
Now, that's a question, like I said, I get asked all the time. I'm an SEO, so you would think I'd always say SEO because that's how I get more business. But that's not really what I'm about here. What I really want to answer for you is which is better for businesses, social media marketing or SEO. Now, I guess the best way to answer that, and just like the question of SEO or PPC, there is no real answer for that because the best answer is it depends on the business you are running in and the competitive environment. SEO and social media marketing, I think the best way to answer that is to understand the concepts and the mediums that surround those businesses. Let's talk about SEO first. SEO revolves around search engines. If you use search engines like any normal human being in this world, you'll understand that SEO and search engines are all about answering questions that you're searching in the toolbar or Google search box.
If you think about that, let's think about and slow down a bit. If you are searching for something and you're searching something in the search box, you're getting some answers, it's all then about search intent. You are looking for something because you have an intention to buy something or learn something, or you just have the general intention, and it's very methodical. You've searched something. SEO is all about making sure that when someone searches for something, they have intent, and you as a business, you may have the service they want or the information they need, and you want to put yourself there. That's what SEO is all about. SEO comes into play all about, someone has intent, they want our stuff or they want something that we sell, and we're going to make sure that we're front of the line and we're going to appear once someone searches for it.
Social media marketing on the other hand, takes a much more traditional advertising and marketing approach. It's all about if you've ever heard of AIDA, attention, interest, desire, action. Social media marketing is very similar to how TV commercials work and how radio stations work. Social media marketing is all about, you are trying to run ads or post your content so that people who are in the demographic that you want to target, whether it be single moms, working moms or single dads, or young 18 to 34 year olds, whatever your demographic may be, social media marketing allows you to do that. You can identify the demographic you want and then you're going to start trying to get their attention and interest by showing ads, showing your posts. They may not know you exist, and that's the whole point about attention, interest, desire, action, AIDA. A lot of people don't know you exist, and that's why you're doing the marketing advertisement. They don't know you exist. You're going to get them interested in your product or your service or your offering. You want to create that desire and you want to create the action. That's how social media marketing works in the paid or non-paying form. You are trying to create that awareness, get the interest, and get someone to do business with you.
SEO on the other hand ... we're going to revisit that again ... doesn't follow that route. It's kind of flipping AIDA around. People have already expressed the desire that they want this service or information, and they have done the action, but they need to know that you exist and they want to be interested in you. It's kind of flipping the acronym on its head for SEO purposes. The best way to answer, like I said, is there is none that is better. It is more about the context. Do you feel confident there's already a large market of people who are looking for your service and then that simply you need to just show them that you exist? SEO might be best. If you feel like you have a groundbreaking or you have a great offering, and that you already are well known by people who are looking for you, but you want to make sure that other people who may not be aware that they have a problem but they could benefit from your software, tool or information, that's when social media marketing might be great.
Now, this is still to be honest, a very dumbed down version of this conversation. We can go much deeper, but I think the best way to answer the question of which is better, SEO or social media marketing, is to understand the context of the mediums and then decide strategically, does it fit with the marketing initiative you want? Do people already know about you, and you want more people to know about you? That's social media marketing. Do you have a great service but you feel like people are looking for that solution, but they may not know you exist? SEO might be a good solution. You can go many different ways around it, but that's generally the foundational starting point we discuss with our clients and community members when deciding if social media or SEO is better for you.
I hope that helps illuminate this conversation. You can go much deeper, and I encourage you to do so or even reach out to us or comment on the video if you have specific questions. I'd love to kind of go into more detail. But thank you for tuning in. I'm going to go ahead and enjoy some of this black tea. If you guys enjoyed this video, please hit like and subscribe. I hope you guys enjoyed it, and I hope to see you guys soon. Thank you. Oh, that's strong.