47 Video SEO & YouTube SEO Statistics for 2020

Video has become one of the pre-eminent forms of marketing that more and more businesses are adopting. With so much video being created, naturally businesses care more and more about ensuring that their videos they created are seen.

 

This has brought the blending of 3 worlds:

  • Video Marketing
  • Search Engine Optimization
  • List Element

And know businesses are engaging in Video SEO to ensure that they get maximum coverage for their video content.

We’ve compiled a list of 47 Video SEO statistics that walk through the different areas of Video and YouTube SEO. Enjoy!

What is Video SEO

Video SEO is search engine optimization that focuses on optimizing videos for maximum traffic and visibility. Video SEO has different mediums that it can be optimized, including on traditional Google searches, where more and more video results are returned in organic search results. In addition, Video SEO involves trying to rank videos in the Google Video Search. 

Typically when talking about Video SEO, most people are discussing YouTube. YouTube is the largest search engine in the world and - of course - that makes it the largest video search engine as well.  

In summary, Video SEO is about optimizing your video for different search engines like traditional Google searches, Google Video Search, YouTube, etc.


What is YouTube SEO 

YouTube SEO is search engine optimization that focuses specifically on YouTube, the video search engine. The goal of YouTube SEO is to have your videos appear in YouTube searches, but also in the related videos. This is where YouTube SEO and traditional SEO differ. In YouTube, you want your videos to rank in YouTube searches, but more importantly, you want them to appear in related videos that appear for users when they are watching videos. 

The specific ranking factors that YouTube provides. 

"Videos are ranked based on a variety of factors including how well the title, description, and video content match the viewer’s query. Beyond that, we look at which videos have driven the most engagement for a query, and make sure it’s easy for viewers to find those."

Video SEO Statistics

  • Video results are 50x more likely to be organically ranked in Google than text based results. (Forrester)
  • Video has an 11,000:1 probability of making it to the 1st page of Google. Text based results have a 500,000:1 probability of making it to the 1st page. (Forrester)
  • Video search results have a 41% higher click through rate (CTR) than text based results (AimClear)
  • Videos add 2 minutes to the average time a user spends on your site. (Comscore)
  • Blog posts with video have a 53x higher chance of ranking on the 1st page of Google. (Convince & Convert)
  • Blog Posts with Videos see a 157% increase in search traffic compared to solely  text based blog posts (Search Engine People
  • Videos appearing in search engine results increased by 75.75% in 2017 (GetSTAT)
  • Blog Posts with Videos attract 3x more inbound links than text based blog posts (Moz)
  • 88% of videos ranking on Google rank in the top 10 for YouTube for the same search (Perficient)
  • 55.2% of Google searches ranking first in Google do not rank first on YouTube for the same search (Perficient
  • 56.8% of Google result that return multiple video results have a different order of videos than when you do a similar search on YouTube (Perficient)

Google tends to use video results for 

THIS IS NOT A STATISTIC, BUT A VALUABLE INSIGHT REGARDLESS.
  • How to Keywords
  • Review of Products/Services
  • Tutorial
  • Fitness or Sports
  • Funny or Comedic Videos

YouTube SEO Statistics

  • YouTube videos with high audience retention and watch times have an increased potential to appear in Search and Suggested Video. (Backlinko)
  • 70% of videos watched are determined by YouTube’s recommendation algorithm (YouTube)
  • Videos on the 1st page of YouTube are 14 minutes and 50 seconds on average (Backlinko)
  • An analysis of 1.3 million YouTube videos found the number of comments, views, shares have a strong correlation with higher YouTube rankings (Backlinko)
  • 68.2% of videos on the 1st page of Google are in HD (Backlinko
  • 10% of the most popular YouTube videos draw 79% of YouTube views (Pew Research Center)
  • 90% of top ranked videos on YouTube include at least a part of a target keyword in the video’s title. (Briggsby)
  • 75% of the Top 20 YouTube results used some broad match variant in their video’s description text (Brigsby)
  • There is no correlations found between YouTube rankings and YouTube Video Descriptions, even with keyword optimized descriptions. (Backlinko)
  • Adding a thumbnail can 2x your viewers and traffic to your YouTube video (Econsultancy)
  • The first 10 to 15 seconds of your YouTube video are critical for success (Ahrefs)

YouTube Statistics

  • YouTube is the 2nd most preferred platform - 1st in Netflix - for watching video on TV screens for 18-34 year olds (Variety)
  • Visitors spend an average of 11 minutes and 24 seconds per day on YouTube (Alexa)
  • The average YouTube visit has 6.5 pageviews (Alexa)
  • 37% of all mobile traffic in the world comes from YouTube, measured by use of megabytes (Statista)
  • 79% of internet users have a YouTube account (Datareportal
  • 60% of people prefer online video to live TV (Google
  • Relaxation and Entertainment are the top reasons for watching YouTube videos (Google
  • 70% of YouTube views are through a mobile device (Pew Research Center
  • 500 hours of videos are uploaded to YouTube every minute - many of which are deleted because of YouTube guideline violations (Statista)
  • 90% of people say they discover new brands or products on YouTube (Google
  • Watch times doubled for “which product to buy” YouTube videos in between 2017 and 2018 (Google)
  • There are 2 billion logged in monthly YouTube users (Statista)
  • Youtube users are 3x more likely to watch a tutorial than read instructions (Google
  • 62% of businesses use YouTube to post video content (Buffer)
  • Since 2016, the number of small businesses advertising on YouTube have doubled (YouTube
  • YouTube will make $5.5 billion in advertising revenue, in the US alone. (Statista
  • Only 33% of the most popular YouTube videos are in English (Pew Research Center)
  • Only 15.8% of YouTube users are from the US. The most visitors to YouTube come from India, Japan, Russia, China and the US (Alexa)
  • YouTube is available in more than 91 countries and 80 languages (YouTube)

Google Video Statistics

  • 62% of Google universal searches include video (Searchmetrics
  • 8 out of 10 videos that appear on Google searches come from YouTube (Searchmetrics
  • 50% of shoppers say that online video has helped them decide which specific brand or product to buy - (Google
  • 55% of shoppers say they use online video while shopping in-store (Google
  • 80% of people say they switch between online search and video when researching products to buy (Google
  • Video searches for “which [product] should I buy” doubled in 2018 (Google)

Bonus
YouTube SEO Tips

  • Put your target keyword at the beginning of your video title
  • The 1st 10-15 seconds are critical for your video’s success
  • Include your keyword in the first 25 words of the description
  • Make the description of the video at least 250 words
  • Include your keyword 2 - 4 times
  • Actually say your target keyword in the video.


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