Video has become one of the pre-eminent forms of marketing that more and more businesses are adopting. With so much video being created, naturally businesses care more and more about ensuring that their videos they created are seen.
This has brought the blending of 3 worlds:
And know businesses are engaging in Video SEO to ensure that they get maximum coverage for their video content.
We’ve compiled a list of 47 Video SEO statistics that walk through the different areas of Video and YouTube SEO. Enjoy!
Video SEO is search engine optimization that focuses on optimizing videos for maximum traffic and visibility. Video SEO has different mediums that it can be optimized, including on traditional Google searches, where more and more video results are returned in organic search results. In addition, Video SEO involves trying to rank videos in the Google Video Search.
Typically when talking about Video SEO, most people are discussing YouTube. YouTube is the largest search engine in the world and - of course - that makes it the largest video search engine as well.
In summary, Video SEO is about optimizing your video for different search engines like traditional Google searches, Google Video Search, YouTube, etc.
YouTube SEO is search engine optimization that focuses specifically on YouTube, the video search engine. The goal of YouTube SEO is to have your videos appear in YouTube searches, but also in the related videos. This is where YouTube SEO and traditional SEO differ. In YouTube, you want your videos to rank in YouTube searches, but more importantly, you want them to appear in related videos that appear for users when they are watching videos.
The specific ranking factors that YouTube provides.
"Videos are ranked based on a variety of factors including how well the title, description, and video content match the viewer’s query. Beyond that, we look at which videos have driven the most engagement for a query, and make sure it’s easy for viewers to find those."