EP 6: How to Take your Data Beyond Digital Divide into “Real-World” Transactions

In this episode of the Tactical Marketing Podcast we talk to Edwin Choi, CEO of Jet Fuel Agency. Topics: 1. Avoiding Catch All Retargeting Campaigns with Advanced Segmentation Techniques2. Sequencing in Retargeting and Using Different Creative for Different parts of the Timeline3. Overview of FUD and How to Use Retargeting to Combat FUDEdwin has been involved in digital marketing since 2009 and is on a quest to help e-comm businesses thrive with the help of jetfuel.agency, which specializes in paid search, paid social, email, and SMS marketingThis episode is great for those marketers and teams who are already executing retargeting campaigns but are looking for advanced strategies to unlock better results. Show Links:Jet Fuel AgencyWebsite – ⁠⁠jetfuel.agencyEdwin ChoiLinkedIn – ⁠https://www.linkedin.com/in/choiedwin/Twitter – ⁠⁠⁠⁠⁠⁠https://twitter.com/mredwinchoiZupoWebsite – ⁠⁠⁠https://zupo.co/⁠⁠⁠LinkedIn – ⁠⁠⁠​https://www.linkedin.com/company/zupo/⁠⁠⁠Jason KhooWebsite – ⁠https://www.jasonjkhoo.com/⁠LinkedIn – ⁠⁠⁠https://www.linkedin.com/in/jasonjkhoo/⁠