April 2


How SEO & Social Media Work Together

By Jason Khoo

April 2, 2020


Hi guys and welcome to another edition of Zupo's SEO Talk and Tea

Today's conversation is about how SEO and social media work together. Now, this is a really important conversation. Social media and SEO arguably are the two dominant forms of marketing that most companies take and so it's really important to know where they do and don't work together.

Now, before we jump on in, I want to just introduce the tea we have. Again, we have a Ryokucha Green, if you watched this other video where I introduced this tea, I don't know how to say this. I just know it's really good. It's one of my favorite teas and what we call it in my household is the brown rice green tea because it tastes like toasted brown rice.

So this is not a product placement, nor is it a company offering to pay me. I just know I really like this tea. Again, this is a gift from a great friend of mine named Brad who's a great marketing talent. He's worked for Razer, John's Incredible Pizza. Great guy. Thank you again for this green tea and its one of my favorites. So if you're watching Brad, thanks again.

But let's go ahead and jump on in to the actual conversation at hand. So let's discuss how social media and SEO work together. Now how you approach this is first, let's just talk about informed pillars of SEO. In the other video, which I'll link in the notes, I talk about the three pillars of SEO, which are content, link building and technical SEO.

Now one of the main pillars is linkbuilding. So how do people like to think that social media is a great place to build links because Facebook and LinkedIn you can write something and then you can post a link to your website. Now that's kind of where the first misunderstanding occurs, which is, when you're building links on social media, there's something that Google does which is called a no-follow.

You can annotate links on your website and other websites where they're called follow or no-follow. What that means is that links from social media are considered no-follow. That means Google knows and they see that there's a social media post that's linking to your website, but because it's no-follow, they will not give any value or credit to them.

They'll follow it, they'll register it, but they will not see it as an endorsement or of any SEO value. The reason is because Google will auto no-follow all social media links. YouTube, Facebook, LinkedIn, the whole gamut. You're just not going to get any value from links being built on social media. So when you're thinking of your SEO strategy and scaling it, most startups and business owners tell me, oh, we can just build links on social media. That actually has zero value whatsoever.

So you don't really want to go down that route. Where SEO and social media do work together though, is that they have a more secondary down the road benefit to each other. What I mean by that is, because links don't have any value from social media, there's no direct causal benefit. But because traffic and visits and time on site, all of these things do help contribute to SEO in some sort of fashion.

You can argue how much value each factor takes. At the end of the day, the more people visiting your site, the more people are doing things on your site, the better it is for your SEO. If your social media is on point, if you're doing a great job, you're engaging with the community, building links to your website on social media.

People or your fans are clicking on those links and visiting your site and they're getting there, they're staying there. They're having a great time. They're signing up your e-letter. I mean [inaudible 00:03:26] letter or whatever it might be. That actually does help. So it's not causal directly, but it is like a second degree causal in the sense that if your social media is strong enough, it will provide some value.

But if you were to outright ask me, should I do social media to help my SEO, that's not what you should be doing. You should do social media because social media in it's own right is a strong marketing channel. But it will not influence SEO so directly or so causally because the links are no-follow and because the content you're putting out on social media exists on a social media's domain, not your own. All the actions you'll be doing don't help your site directly for SEO purposes.

So again, if you're going to do it, which you should use social media marketing, it's not going to directly affect it and you shouldn't be doing it to directly help SEO. They are both individually strong and you should go and do SEO and social media campaigns, but understand they're not hacks for each other.

They need individually their own style of optimizations, strategy and campaigns. So hopefully that was more beneficial to understand how SEO and social media work together and how they don't work together. But if you like what you saw in this video or if this was valuable to you, please like and subscribe.

I'm going to go ahead, I'm going to pour myself some of this amazing brown rice tea. I'm just going to call it brown rice tea guys. Sorry about that. If you are a tea purists or you're this company, I apologize. I just don't know how to say it because I just want to stop butchering it. I'm calling it the brown rice tea. But I'll let you guys get going onto your day. I'm sure everyone's really busy. So I hope to see you guys again soon, and thank you again for watching.

Jason Khoo

About the author

Jason is founder and CEO of Zupo, which is an Orange County based SEO consulting agency helping construct powerful long term SEO strategies for our clients. Jason also enjoys multiple cups of tea a day, hiding away on weekends catching up on reading and rewatching The Simpsons for the 20th time.

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